Shop & Get

The client wanted a WooCommerce department store where several brands live side by side, but with a shared cart, checkout and administration. The goals were a clear distinction between each brand’s identity, easy navigation for shoppers, and a bilingual experience (Greek & English) to reach an international audience.

The UI was designed to balance distinction and consistency. Each brand has its own category, mood and photography, but they all share a common line for a unified user experience.

Frontend goals:

• A careful visual layout with a clear separation by brand
• Fast navigation and filters by brand, category and type
• A mobile-first experience for parents, shoppers and casual users
• A shared cart & checkout wherever the products come from
• Smooth language switching (EN/GR) with WPML support

The infrastructure is built on WordPress + WooCommerce, with specific customisations and plugins to cover the operational needs of a multi-brand store:

• Dynamic product management by brand
• Multiple custom banners and blocks per section
• WPML for full bilingual support (interface, products, descriptions)
• An SEO-ready structure so each brand appears in search engines
• Custom filters and product sorting as needed
• Variation settings (colour, size, material and more)
• An easy shipping and payment setup for one shared order flow

The challenge here was to combine three separate philosophies into one unified experience without losing any brand’s identity. We created a quality, responsive and easy-to-use platform where shoppers can:

• explore different worlds (jewellery, children’s learning, accessories),
• feel confident while browsing and buying,
• and check out simply and consistently, whatever the price or category.

Shop & Get is now:

• A working multi-brand eshop, with room to add new brands in the future
• A well-designed, responsive and bilingual environment that is friendly to users
• A strong e-commerce tool that brings different target groups together on one platform
• An SEO-optimised site built around long-tail searches by type and brand