Web-WorksDigital Marketing & Advertising
Exposure alone isn’t enough. We design campaigns with a clear goal, measure them and improve them based on real data.
We manage campaigns for businesses across Greece, remotely, with direct communication with the people running them.
Channels we manage
Google Ads
Appear at the moment people search for you: Search, Performance Max, Shopping for eshops and YouTube.
Meta Ads
Targeted campaigns on Facebook and Instagram, with creative content and retargeting.
ChatGPT AdsNew
Ads inside ChatGPT conversations, at the moment the user is looking for a solution or comparing options.
Email marketing
Newsletters and automations, such as a welcome message and an abandoned-cart reminder, that bring customers back.
Landing pages
Landing pages designed for the specific campaign, so the click becomes an enquiry or a sale.
Tracking & reporting
Data that guides every next decision, with a monthly report and clear next steps.
We work personally with every client. That’s why we don’t take on every project.
We take on campaigns where every euro has to bring a result: enquiries, sales, new clients. That’s where the right strategy and the right tracking make the difference.
You talk to the people running your campaigns
The people who set up and improve your ads are the people you work with. No middlemen, no scripted replies.
Strategy before budget
We start from the goal, the audience and what counts as a result for you. Then we decide channels and budget, not the other way round.
Technical depth beyond advertising
We set up tracking and landing pages properly, because a campaign performs only as well as it’s measured and as good as the page where the visitor lands.
Where a campaign makes the difference
AI targeting, fed with the right data
Google’s AI campaigns (Performance Max, AI Max) and Meta’s (Advantage+) find customers only as well as the data you give them. We set up proper conversion tracking (GA4, Enhanced Conversions, Meta Pixel and Conversions API), so the algorithm optimises for real enquiries and sales, not clicks.
On ChatGPT, among the first
ChatGPT ads have been available in Greece since August 2026. Competition is still low: we start with a test budget alongside Google, measure, and keep what performs.
The same team builds the page
When a campaign underperforms, the landing page is often to blame. We design and fix your landing pages and site ourselves, without the problem bouncing between an advertiser and a developer.
We measure cost per client, not likes
Your report shows enquiries, sales and what each one cost. We cut what doesn’t bring results and invest in what does.
In every campaign, as standard
- Market, audience and keyword research
- Setting goals and budget
- Conversion tracking with GA4 and GTM
- Ad copy, graphics and video
- A/B tests on headlines, images and pages
- Retargeting on Google, Facebook and Instagram
- Monthly report with KPIs and next steps
What our clients say
How much does managing Google Ads and social media ads cost?
The cost has two parts: the ad budget, which you pay directly to Google, Meta or OpenAI, and the management fee. The fee depends on the channels, the number of campaigns and the creative needed. After a short conversation we give you a quote tailored to your goals.
What’s the ideal ad budget?
It depends on the goal and the competition in your sector. We start with a budget that lets us measure what performs, and increase it only where it brings results.
Google Ads or Facebook and Instagram ads?
It depends on how your clients find you. Google Ads suits you when someone is already searching for what you offer. Facebook and Instagram suit you for reaching a new audience and for retargeting. A combination often works best, but we only propose the channels that serve your goal.
What are ChatGPT ads and are they worth it for my business?
They are ads shown inside ChatGPT, relevant to what the user is discussing, and kept separate from its answers. In Greece they have been available since August 2026, so competition is still low. They suit mainly services and products that customers research before buying. We recommend a test with a small budget, compared against the other channels.
How do you use AI in targeting?
We use Google’s and Meta’s AI campaigns, such as Performance Max and Advantage+, which find the audience most likely to buy on their own. For them to work properly, we feed them the right data: conversion tracking, customer lists and clear goals. Control, budget and decisions stay with us and with you.
Do you do email marketing and automations?
Yes. We design newsletters and automated flows, such as welcoming new subscribers, abandoned-cart reminders and post-purchase messages, on the platform you already use or on the one that fits best.
How soon will I see results?
Ads bring traffic from the first days. Performance usually stabilises after a few weeks, once the algorithms have enough data and we have made the first improvements.
Is the ad account mine?
Yes. The Google Ads and Meta accounts and the campaign data belong to your business. We have access in order to manage them.
Do you provide monthly reports?
Yes. A detailed report with KPIs, results and next steps every month.
Do you create the ad graphics and copy?
Yes. We take care of copy, graphics or video, always in agreement with you.
Tell us about your project.
You’ll talk to the people who will design and build your project, and we’ll tell you clearly whether we’re the right partners for you.