Chatzidakis Collection

The goal was an eshop that carries the store’s character online: contemporary menswear, quality materials, timeless style. At the same time, customers needed to find the piece they want quickly, in the right size and colour, across a range with many categories and brands.

The design builds on the store’s identity, with the deep burgundy of its logo, and on lifestyle photography in the streets and harbour of Chania, which gives the eshop a local character.

Key features of the frontend:

• A homepage with lifestyle photography and direct access to the collection
• Filters by price, category, size, colour, brand, season and fit
• Separate sections for Offers and Last Pieces
• A clean product page with size and colour selection
• Responsive design for mobile, tablet and desktop

The eshop was built on WordPress with WooCommerce:

• Products with size and colour variations
• Discount rules for offers and seasonal sales
• Customer accounts, product search and cart
• Secure payments and shipping across Greece
• GDPR-compliant cookie management, an SEO-friendly structure and Google tools integration

A clothing store is judged by how easily customers find the right piece. We focused on the filters, the product photography and a short path from the listing to the cart, while keeping the character of a store rooted in Chania.

The new Chatzidakis Collection eshop:

• Brings the store’s collection to customers across Greece
• Makes searching easy, even across a large product range
• Gives offers and last pieces their own sections