Proper advertising and proper SEO are two of the most important factors for the success of a business in the digital world. Although they work differently, they complement each other and create a dynamic strategy that can take your business to the top.
The Importance of Correct Advertising
Advertising is the tool that allows you to reach your audience quickly and accurately. But to be effective, it must target the right audience, at the right time and with the right message.
Important Benefits of Correct Advertising:
Increase of Visitor Attendance: Advertising tools such as Google Ads or Facebook Ads can bring direct traffic to your website.
Recognition & Branding: advertising enhances the recognition of your brand, making it better known to the public.
Targeting: you can target specific audiences based on demographics, interests or geography, ensuring your message reaches the right people.
The Importance of Proper SEO
SEO (Search Engine Optimization) is the process of optimizing the content and structure of your website so that it ranks better in search engines such as Google. SEO aims to increase organic traffic over the long term, increasing visibility without the need to constantly pay for advertising.
Important Benefits of Proper SEO:
Increased Organic Traffic: The better your SEO, the more visitors you can attract without having to constantly pay for ads.
Reliability and Trust: Users trust the sites that appear first in search engines, reinforcing your brand’s credibility.
Long-term results: Unlike paid advertising, SEO offers consistent and long-term results.
Steps for Correct Advertising and Correct SEO
1. Steps to Good Advertising:
Define your Goal: Do you want to increase sales? Do you want to increase sales? Every campaign should have a clear objective.
Channel Selection: Choose the right channels depending on your audience – Google Ads for direct traffic, Facebook or Instagram for brand awareness, LinkedIn for B2B.
Creating Attractive Content: Advertising must be attractive and responsive to the needs of the audience. Text, images, and video must communicate the message clearly and effectively.
Continuous Monitoring and Optimisation: Don’t let the campaign run unchecked. Monitor the results, do A/B testing and adjust accordingly based on performance.
2. Steps to Proper SEO:
Keyword research: Find out what words or phrases your audience is searching for and target them on your pages. Use tools like Google Keyword Planner to find the best keywords.
Optimize On-Page SEO: Improve the title, descriptions and images of your site. Use keywords naturally in the content.
Secure and Fast Site: Your site should be fast (mobile and desktop) and have SSL (secure HTTPS connection). A fast loading and secure site improves the user experience and your search engine ranking.
Creating Quality Content: Produce useful and valuable content that answers the needs of your audience. Blogs, articles and case studies help to strengthen your SEO strategy.
Acquiring Backlinks: backlinks (links from other trusted websites) enhance the credibility of your site in the eyes of search engines and improve SERPs positions.
Advertising and SEO: An Ideal Combination
The best way to succeed in digital marketing is to combine the right advertising with the right SEO. Advertising can bring quick results and help increase traffic immediately, while SEO will give you long-term, consistent results. The two strategies work in harmony and create a strong online presence.
Proper advertising and proper SEO are essential tools for any business that wishes to have a strong online presence. Whether you want to increase your sales or improve your brand awareness, these strategies will help you achieve your goals.
If you need help to improve your business’s advertising and SEO strategy, our team is here to guide you and offer you the best solutions!
Frequently Asked Questions (FAQ)
SEO refers to organic (free) search engine results, while Ads refer to paid display positions. SEO works in the long term, Ads have an immediate effect but stop when the payment stops.
Ideally both, but if you have to choose: start with SEO to build a solid base and add advertising when you need immediate results or during campaigns (e.g. promotions, launches).
SEO requires patience - it usually takes 3-6 months to see a substantial improvement in rankings and traffic, depending on the competition and strategy.
Small businesses usually start with €150-€300/month. The important thing is targeting and strategy, not just the amount. A properly targeted small budget can perform better than a large but poorly set up one.
You can start with one, but a combination of the two has the best results. SEO builds long-term presence, while Ads bring traffic immediately.
You use tools like Google Analytics, Search Console, and platform stats (Facebook, Google Ads). You track clicks, conversions, organic traffic, and cost per result.
You can apply basic techniques on your own (e.g. content, titles, keywords), but for more technical issues (speed, structure, backlinks, audit) it is advisable to contact an expert.
Do you still have questions? Contact us!
