Clothing store
Castor Store
Castor Store is a modern physical and online store that offers quality clothing of the well-known Greek brand Castor for men and women. With an emphasis on style, comfort and quality, Castor Store meets the needs of every modern consumer, offering a wide range of men's and women's clothing that combine tradition with modern aesthetics.
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Castor’s team entrusted us with the implementation of a functional, commercial and aesthetically pleasing WooCommerce eshop, which reflects the brand’s identity and supports its digital development. The goal was to provide easy navigation, a fast checkout process and the ability to expand to marketplaces and omnichannel solutions.
Frontend targets
The UI design focused on presenting the products as “protagonists”, with great visuals, clear typography and avoiding visual chatter. It was designed with a mobile-first model in mind, as the majority of the audience comes from mobile.
Key features of the frontend:
Attentive, clean layout with emphasis on product photography
Smart categorisation for instant access to clothes, jackets, accessories, etc.
Clear filters and tags for size, gender, category
Responsive design for mobile, tablet and desktop
Backend functionality
The website was developed in WordPress with WooCommerce and was fully customized to the client’s functional needs:
Custom product settings with variations (size, color)
Payments via Cardlink for absolute security
XML connection to Skroutz/BestPrice for expansion to marketplace
SEO-ready structure and loading speed
Connect to Google Analytics 4, Facebook Pixel & tracking events
Our approach
Our philosophy was to serve the brand image and enhance the user experience, both aesthetically and functionally. We worked on every detail: from the menu and filters, to cart popups and the checkout process.
The result is a fashion eshop with a premium character, which gives the customer the space to communicate his aesthetics and at the same time facilitates every stage of the sale.
Result
The new Castor Store eshop:
Upgrade the online image of the company in a professional and attractive way
Increased sales and conversions through an optimized user experience
Supports continuous development by connecting to marketplaces and automating shipments
Works stably and efficiently, ready for scaling
Got an idea?
It’s time to bring it to life!
Contact the Web-Works team and together we will design the solution that suits your business needs, efficiently, professionally and without unnecessary words.