{"id":18171,"date":"2025-06-25T13:18:38","date_gmt":"2025-06-25T13:18:38","guid":{"rendered":"https:\/\/web-works.gr\/webworks-portfolio\/shop-get-2\/"},"modified":"2025-06-25T13:18:38","modified_gmt":"2025-06-25T13:18:38","slug":"shop-get-2","status":"publish","type":"wwp_premium_item","link":"https:\/\/web-works.gr\/en\/webworks-portfolio\/shop-get-2\/","title":{"rendered":"Shop &amp; Get"},"content":{"rendered":"<h6> Department store Eshop<\/h6>\n<h1> Shop &amp; Get<\/h1>\n<p> <b>Shop &amp; Get<\/b> is an innovative e-commerce department store that hosts 3 distinct brands, each with its own philosophy, aesthetics and audience. The platform aims to offer unique products in distinct sectors, while maintaining a unified shopping experience and simplicity of use. <\/p>\n<p><strong>See the Site:<\/strong><\/p>\n<p><a href=\"https:\/\/www.shop-and-get.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.shop-and-get.com\/<\/a><\/p>\n<p>Client <\/p>\n<p> Shop &amp; Get<\/p>\n<p>Services <\/p>\n<p> <a href=\"https:\/\/web-works.gr\/en\/services\/ux-ui-design-branding\/\">&#8211; UX\/UI  Design<\/a><br \/><a href=\"https:\/\/web-works.gr\/en\/services\/website-development\/\">&#8211; Website Development<\/a><\/p>\n<p>Date  <\/p>\n<p> 2023<\/p>\n<p>Client <\/p>\n<p> Shop &amp; Get<\/p>\n<p>Services <\/p>\n<p> <a href=\"https:\/\/web-works.gr\/en\/services\/ux-ui-design-branding\/\">&#8211; UX\/UI  Design<\/a><br \/><a href=\"https:\/\/web-works.gr\/en\/services\/website-development\/\">&#8211; Website Development<\/a><\/p>\n<p>Date  <\/p>\n<p> 2023<\/p>\n<figure>\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"400\" src=\"https:\/\/web-works.gr\/wp-content\/uploads\/2025\/06\/SG_001_group.png\" alt=\"Shop &amp; Get\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n<h3> Letter<\/h3>\n<p data-start=\"1284\" data-end=\"1637\">The client wanted to implement a <strong data-start=\"1318\" data-end=\"1347\">WooCommerce store<\/strong> where multiple brands coexist, but with a <strong data-start=\"1393\" data-end=\"1434\">common cart, checkout and management<\/strong>. The goal was to <strong data-start=\"1450\" data-end=\"1499\">clearly differentiate the identity of each brand<\/strong>, provide <strong data-start=\"1503\" data-end=\"1537\">easy navigation for the user<\/strong>, and support <strong data-start=\"1562\" data-end=\"1606\">a bilingual experience (Greek &amp; English)<\/strong> to expand to an international audience.<\/p>\n<h3> Frontend targets<\/h3>\n<p data-start=\"1665\" data-end=\"1887\">The design of the UI was based on a <strong data-start=\"1706\" data-end=\"1755\">balance between differentiation and consistency<\/strong>. Each brand has its own category, mood and photography, but they all maintain a common thread for a unified user experience.<\/p>\n<p data-start=\"1889\" data-end=\"1909\">Objectives of the frontend:<\/p>\n<ul data-start=\"1911\" data-end=\"2222\">\n<li data-start=\"1911\" data-end=\"1977\">\n<p data-start=\"1913\" data-end=\"1977\">Attentive visual layout with <strong data-start=\"1941\" data-end=\"1977\">clear visual separation by brand<\/strong><\/p>\n<\/li>\n<li data-start=\"1978\" data-end=\"2039\">\n<p data-start=\"1980\" data-end=\"2039\"><strong data-start=\"1980\" data-end=\"2039\">Quick navigation and filters by brand, category, item<\/strong><\/p>\n<\/li>\n<li data-start=\"2040\" data-end=\"2103\">\n<p data-start=\"2042\" data-end=\"2103\">Mobile-first experience for parents, shoppers and casual users<\/p>\n<\/li>\n<li data-start=\"2104\" data-end=\"2170\">\n<p data-start=\"2106\" data-end=\"2170\">Common cart &amp; checkout regardless of where the products came from<\/p>\n<\/li>\n<li data-start=\"2171\" data-end=\"2222\">\n<p data-start=\"2173\" data-end=\"2222\">Smooth language switching (EN\/GR) with WPML support<\/p>\n<\/li>\n<\/ul>\n<h3> Backend functionality<\/h3>\n<p data-start=\"2258\" data-end=\"2422\">The infrastructure was based on <strong data-start=\"2281\" data-end=\"2308\">WordPress + WooCommerce<\/strong>, with special configurations and plugins to meet the functional needs of a multi-brand store:<\/p>\n<ul data-start=\"2424\" data-end=\"2844\">\n<li data-start=\"2424\" data-end=\"2465\">\n<p data-start=\"2426\" data-end=\"2465\">Dynamic product management by brand<\/p>\n<\/li>\n<li data-start=\"2466\" data-end=\"2530\">\n<p data-start=\"2468\" data-end=\"2530\">Integration of <strong data-start=\"2479\" data-end=\"2530\">multiple custom banners and blocks per module<\/strong><\/p>\n<\/li>\n<li data-start=\"2531\" data-end=\"2605\">\n<p data-start=\"2533\" data-end=\"2605\"><strong data-start=\"2533\" data-end=\"2571\">WPML for full bilingual support<\/strong> (interface, products, descriptions)<\/p>\n<\/li>\n<li data-start=\"2606\" data-end=\"2669\">\n<p data-start=\"2608\" data-end=\"2669\">SEO-ready structure for display by brand in search engines<\/p>\n<\/li>\n<li data-start=\"2670\" data-end=\"2725\">\n<p data-start=\"2672\" data-end=\"2725\"><strong data-start=\"2672\" data-end=\"2704\">Custom filters and<\/strong> product <strong data-start=\"2672\" data-end=\"2704\">sorting<\/strong> by need<\/p>\n<\/li>\n<li data-start=\"2726\" data-end=\"2776\">\n<p data-start=\"2728\" data-end=\"2776\">Variant setting (colour, size, material, etc.)<\/p>\n<\/li>\n<li data-start=\"2777\" data-end=\"2844\">\n<p data-start=\"2779\" data-end=\"2844\">Easy-to-use shipping and payment system for common order flow<\/p>\n<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/web-works.gr\/wp-content\/uploads\/2025\/06\/SG_002.jpg\" alt=\"Shop &amp; Get\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/web-works.gr\/wp-content\/uploads\/2025\/06\/SG_003.jpg\" alt=\"Shop &amp; Get\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/web-works.gr\/wp-content\/uploads\/2025\/06\/SG_004.jpg\" alt=\"Shop &amp; Get\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3> Our approach<\/h3>\n<p data-start=\"2873\" data-end=\"3122\">The challenge here was to <strong data-start=\"2896\" data-end=\"2967\">combine three distinct philosophies into a unified experience<\/strong>, without losing the identity of any brand. We managed to create a <strong data-start=\"3044\" data-end=\"3091\">quality, responsive and easy-to-use platform<\/strong> where the end user can: <\/p>\n<ul data-start=\"3124\" data-end=\"3349\">\n<li data-start=\"3124\" data-end=\"3203\">\n<p data-start=\"3126\" data-end=\"3203\">explore different worlds (jewelry, children&#8217;s education, accessories),<\/p>\n<\/li>\n<li data-start=\"3204\" data-end=\"3253\">\n<p data-start=\"3206\" data-end=\"3253\">feel confident when navigating and purchasing,<\/p>\n<\/li>\n<li data-start=\"3254\" data-end=\"3349\">\n<p data-start=\"3256\" data-end=\"3349\">and checkout with <strong data-start=\"3291\" data-end=\"3316\">simplicity and consistency<\/strong>, regardless of price or category.<\/p>\n<\/li>\n<\/ul>\n<h3> Result<\/h3>\n<p data-start=\"3372\" data-end=\"3402\">Shop &amp; Get is now one:<\/p>\n<ul data-start=\"3404\" data-end=\"3745\">\n<li data-start=\"3404\" data-end=\"3490\">\n<p data-start=\"3406\" data-end=\"3490\"><strong data-start=\"3406\" data-end=\"3438\">Functional multibrand eshop<\/strong>, with the possibility of adding new brands in the future<\/p>\n<\/li>\n<li data-start=\"3491\" data-end=\"3572\">\n<p data-start=\"3493\" data-end=\"3572\"><strong data-start=\"3493\" data-end=\"3548\">Well-designed, responsive and bilingual<\/strong>, user-friendly <strong data-start=\"3493\" data-end=\"3548\">interface<\/strong><\/p>\n<\/li>\n<li data-start=\"3573\" data-end=\"3666\">\n<p data-start=\"3575\" data-end=\"3666\"><strong data-start=\"3575\" data-end=\"3605\">Powerful e-commerce tool<\/strong> that unites different target groups on a single platform<\/p>\n<\/li>\n<li data-start=\"3667\" data-end=\"3745\">\n<p data-start=\"3669\" data-end=\"3745\"><strong data-start=\"3669\" data-end=\"3691\">SEO-optimised site<\/strong> based on long-tail searches by type and brand<\/p>\n<\/li>\n<\/ul>\n<figure>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1550\" height=\"1606\" src=\"https:\/\/web-works.gr\/wp-content\/uploads\/2025\/06\/gep_katoikies_before.jpg\" alt=\"Greece Exclusive Properties\" \/>\t\t\t\tBefore<br \/>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/web-works.gr\/wp-content\/uploads\/2025\/06\/gep_katoikies_new.jpg\" alt=\"Greece Exclusive Properties\" \/>\t\t\t\t\tAfter<\/p>\n<\/figure>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/web-works.gr\/en\/portfolio\/bep\/\"><br \/>\n\t\t\t\t\t\t\t\tPrevious<br \/>\n\t\t\t\t\t\t\t\tBioscience Equity Partners<br \/>\n\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\"><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/web-works.gr\/en\/portfolio\/tesla-diagnostix\/\"><br \/>\n\t\t\t\t\t\t\t\tNext<br \/>\n\t\t\t\t\t\t\t\tTesla Diagnostix<br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<h2 data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\"> Got an idea? <br \/>It\u2019s time to bring it to life!<\/h2>\n<p> Contact the Web-Works team and together we will design the solution that suits your business needs, efficiently, professionally and without unnecessary words.<\/p>\n<p>\t\t\t<a href=\"\/en\/contact\" class=\"elementor-button btn btn-solid btn-hover-txt-liquid-y-alt btn-xlg btn-icon-shaped btn-has-label\"><br \/>\n\t\t\t\t\t\tContact us!<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<figure>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/web-works.gr\/wp-content\/uploads\/2025\/06\/asset-11_W.svg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n<p>\t\t\t<a href=\"\/en\/contact\/\" class=\"elementor-button btn btn-solid btn-hover-txt-liquid-y-alt btn-xlg btn-icon-shaped btn-has-label\"><br \/>\n\t\t\t\t\t\tContact us!<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winter is coming<\/p>\n","protected":false},"featured_media":13615,"menu_order":0,"template":"","meta":{"_wp_rev_ctl_limit":""},"wwp_premium_cat":[135],"class_list":["post-18171","wwp_premium_item","type-wwp_premium_item","status-publish","has-post-thumbnail","hentry","wwp_premium_cat-eshop-en"],"_links":{"self":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/wwp_premium_item\/18171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/wwp_premium_item"}],"about":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/types\/wwp_premium_item"}],"version-history":[{"count":0,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/wwp_premium_item\/18171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/media\/13615"}],"wp:attachment":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/media?parent=18171"}],"wp:term":[{"taxonomy":"wwp_premium_cat","embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/wwp_premium_cat?post=18171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}