{"id":13725,"date":"2020-09-23T12:14:11","date_gmt":"2020-09-23T12:14:11","guid":{"rendered":"https:\/\/web-works.gr\/strategic-marketing-planning-success\/"},"modified":"2025-07-13T17:02:23","modified_gmt":"2025-07-13T17:02:23","slug":"strategic-marketing-planning-success","status":"publish","type":"post","link":"https:\/\/web-works.gr\/en\/strategic-marketing-planning-success\/","title":{"rendered":"Strategic Marketing &amp; Planning Success"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13725\" class=\"elementor elementor-13725 elementor-3501\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f49e9 e-flex e-con-boxed e-con e-parent\" data-id=\"c7f49e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c63bed0 elementor-widget elementor-widget-text-editor\" data-id=\"c63bed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every business, regardless of size or industry, needs a clear and strategically structured marketing plan. It&#8217;s not enough to have a good product or service &#8211; if you don&#8217;t know how to market it to the right audience, you&#8217;re losing valuable market share. Marketing is not a single campaign. It&#8217;s a continuous process that starts with strategy and ends with daily action.   <\/p><h4>What does an Integrated Marketing Plan include?<\/h4><p data-start=\"812\" data-end=\"872\">A well-organised marketing plan consists of:<\/p><ul data-start=\"874\" data-end=\"1156\"><li data-start=\"874\" data-end=\"924\"><p data-start=\"876\" data-end=\"924\">\ud83c\udfaf <strong data-start=\"879\" data-end=\"924\">Strategic positioning and audience targeting<\/strong><\/p><\/li><li data-start=\"925\" data-end=\"979\"><p data-start=\"927\" data-end=\"979\">\ud83d\udce2 <strong data-start=\"930\" data-end=\"979\">Choice of viewing channels (digital &amp; offline)<\/strong><\/p><\/li><li data-start=\"980\" data-end=\"1043\"><p data-start=\"982\" data-end=\"1043\">\ud83e\udde9 <strong data-start=\"985\" data-end=\"1043\">Coherent identity (branding, tone of voice, visuals)<\/strong><\/p><\/li><li data-start=\"1044\" data-end=\"1110\"><p data-start=\"1046\" data-end=\"1110\">\ud83d\udcc8 <strong data-start=\"1049\" data-end=\"1110\">Measurable goals (KPIs, conversion rates, reach, etc.)<\/strong><\/p><\/li><li data-start=\"1111\" data-end=\"1156\"><p data-start=\"1113\" data-end=\"1156\">\ud83d\udd01 <strong data-start=\"1116\" data-end=\"1156\">Continuous evaluation and optimisation<\/strong><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c745e3 e-flex e-con-boxed e-con e-parent\" data-id=\"5c745e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7215dd0 elementor-widget elementor-widget-text-editor\" data-id=\"7215dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>The 6 Key Steps to a Successful Marketing Plan<\/h4><h5 data-start=\"1226\" data-end=\"1275\">1. <strong data-start=\"1234\" data-end=\"1275\">Understand the Market &amp; Competition<\/strong><\/h5><p data-start=\"1276\" data-end=\"1319\">Before you do anything, you need to know:<\/p><ul data-start=\"1320\" data-end=\"1440\"><li data-start=\"1320\" data-end=\"1354\"><p data-start=\"1322\" data-end=\"1354\">Who are your competitors?<\/p><\/li><li data-start=\"1355\" data-end=\"1398\"><p data-start=\"1357\" data-end=\"1398\">What are their strengths\/weaknesses?<\/p><\/li><li data-start=\"1399\" data-end=\"1440\"><p data-start=\"1401\" data-end=\"1440\">What gap can you fill in the market?<\/p><\/li><\/ul><h5 data-start=\"1442\" data-end=\"1506\">2. <strong data-start=\"1450\" data-end=\"1506\">Clearly define your Target Audience<\/strong><\/h5><p data-start=\"1507\" data-end=\"1685\">The more specific you are, the more effective your actions will be. Create personas, identify the needs, problems and habits of your ideal customer. <\/p><h5 data-start=\"1687\" data-end=\"1737\">3. <strong data-start=\"1695\" data-end=\"1737\">Create a Fixed Corporate Identity<\/strong><\/h5><p data-start=\"1738\" data-end=\"1799\">Your brand needs to speak in a unified way across all media:<\/p><ul data-start=\"1800\" data-end=\"1905\"><li data-start=\"1800\" data-end=\"1819\"><p data-start=\"1802\" data-end=\"1819\">Same style (voice)<\/p><\/li><li data-start=\"1820\" data-end=\"1867\"><p data-start=\"1822\" data-end=\"1867\">Consistency in logo, colours, fonts<\/p><\/li><li data-start=\"1868\" data-end=\"1905\"><p data-start=\"1870\" data-end=\"1905\">Images &amp; graphics that set you apart<\/p><\/li><\/ul><h5 data-start=\"1907\" data-end=\"1956\">4. <strong data-start=\"1915\" data-end=\"1956\">Choose the Right Channels of Promotion<\/strong><\/h5><p data-start=\"1957\" data-end=\"1992\">Digital? Traditional? Or both?  <\/p><ul data-start=\"1993\" data-end=\"2086\"><li data-start=\"1993\" data-end=\"2007\"><p data-start=\"1995\" data-end=\"2007\">social media<\/p><\/li><li data-start=\"2008\" data-end=\"2020\"><p data-start=\"2010\" data-end=\"2020\">Google Ads<\/p><\/li><li data-start=\"2021\" data-end=\"2038\"><p data-start=\"2023\" data-end=\"2038\">email marketing<\/p><\/li><li data-start=\"2039\" data-end=\"2055\"><p data-start=\"2041\" data-end=\"2055\">SEO \/ Blogging<\/p><\/li><li data-start=\"2056\" data-end=\"2086\"><p data-start=\"2058\" data-end=\"2086\">Events, sponsorships, brochures<\/p><\/li><\/ul><h5 data-start=\"2088\" data-end=\"2124\">5. <strong data-start=\"2096\" data-end=\"2124\">Set Measurable Goals<\/strong><\/h5><p data-start=\"2125\" data-end=\"2147\">Work with KPIs, such as:<\/p><ul data-start=\"2148\" data-end=\"2247\"><li data-start=\"2148\" data-end=\"2172\"><p data-start=\"2150\" data-end=\"2172\">Increase in traffic<\/p><\/li><li data-start=\"2173\" data-end=\"2195\"><p data-start=\"2175\" data-end=\"2195\">New leads \/ sales<\/p><\/li><li data-start=\"2196\" data-end=\"2218\"><p data-start=\"2198\" data-end=\"2218\">Engagement on social<\/p><\/li><li data-start=\"2219\" data-end=\"2247\"><p data-start=\"2221\" data-end=\"2247\">Conversion from ads<\/p><\/li><\/ul><h5 data-start=\"2249\" data-end=\"2281\">6. <strong data-start=\"2257\" data-end=\"2281\">Analysis &amp; Customization<\/strong><\/h5><p data-start=\"2282\" data-end=\"2414\">Marketing doesn&#8217;t end with the launch. Monitor the results and make changes where needed. Flexibility is key.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1445439 e-flex e-con-boxed e-con e-parent\" data-id=\"1445439\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b80d0bb elementor-widget elementor-widget-text-editor\" data-id=\"b80d0bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Bonus Tip: Consistency is more important than perfection<\/h4><p>Marketing is a race of endurance, not speed. Don&#8217;t look for perfection. Start strategically, adapt and work consistently. The most successful businesses don&#8217;t always do the most &#8220;photogenic&#8221; projects &#8211; they do the basics right and consistently.   <\/p><p>Proper marketing planning is not a luxury for the few. It is a prerequisite to grow a business in an organized, goal-oriented and long-lasting way. If you feel you need structure, strategy or a new direction, it may be time to invest in a serious marketing plan.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-469158f e-flex e-con-boxed e-con e-parent\" data-id=\"469158f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24c9ba7 e-con-full e-flex e-con e-child\" data-id=\"24c9ba7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-494eaad e-con-full e-flex e-con e-child\" data-id=\"494eaad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46051b elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"f46051b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a3d78f562ccb\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title ld-gradient-heading lqd-highlight-custom lqd-highlight-custom-2 h2\"  > Frequently Asked Questions (FAQ)<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38b92b elementor-widget elementor-widget-spacer\" data-id=\"e38b92b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba86f7 elementor-widget elementor-widget-ld_accordion\" data-id=\"0ba86f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"accordion accordion-title-underlined accordion-lg\" id=\"accordion-6a3d78f5658ea\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-1221\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a3d78f5658ea\" data-bs-parent=\"#accordion-6a3d78f5658ea\" href=\"#collapse-1221\" data-target=\"#collapse-1221\" data-bs-target=\"#collapse-1221\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-1221\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">How much does it cost to put together a strategic marketing plan?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-1221\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a3d78f5658ea\" aria-labelledby=\"heading-1221\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>The cost depends on the complexity of the business, the scope of the actions and the duration of the plan. It can range from a few hundred euros (for small businesses) to thousands for more comprehensive strategic projects. <\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-1222\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a3d78f5658ea\" data-bs-parent=\"#accordion-6a3d78f5658ea\" href=\"#collapse-1222\" data-target=\"#collapse-1222\" data-bs-target=\"#collapse-1222\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-1222\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">How often should a marketing plan be updated?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-1222\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a3d78f5658ea\" aria-labelledby=\"heading-1222\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>Ideally every 6-12 months, or whenever market conditions, products\/services or business objectives change significantly.<\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-1223\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a3d78f5658ea\" data-bs-parent=\"#accordion-6a3d78f5658ea\" href=\"#collapse-1223\" data-target=\"#collapse-1223\" data-bs-target=\"#collapse-1223\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-1223\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">Is it necessary to advertise with the strategic plan?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-1223\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a3d78f5658ea\" aria-labelledby=\"heading-1223\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>Not necessarily, but a proper marketing plan includes advertising options, depending on your goals. The strategy can involve organic (SEO, content, partnerships) and\/or paid media (ads). <\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-1224\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a3d78f5658ea\" data-bs-parent=\"#accordion-6a3d78f5658ea\" href=\"#collapse-1224\" data-target=\"#collapse-1224\" data-bs-target=\"#collapse-1224\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-1224\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">Does a small business need strategic marketing too?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-1224\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a3d78f5658ea\" aria-labelledby=\"heading-1224\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>Yes - perhaps more than a big one. When you have limited resources, every action has to be done strategically. A good plan prevents wasted time and money.  <\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-1225\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a3d78f5658ea\" data-bs-parent=\"#accordion-6a3d78f5658ea\" href=\"#collapse-1225\" data-target=\"#collapse-1225\" data-bs-target=\"#collapse-1225\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-1225\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">If I don't have social media or a website, can I implement a marketing strategy?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-1225\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a3d78f5658ea\" aria-labelledby=\"heading-1225\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>You can, but it will be very limited. The digital piece (website, social media, Google presence) is almost essential to any modern strategy. If you don't have them, the strategy needs to start with your digital base.  <\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-1226\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a3d78f5658ea\" data-bs-parent=\"#accordion-6a3d78f5658ea\" href=\"#collapse-1226\" data-target=\"#collapse-1226\" data-bs-target=\"#collapse-1226\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-1226\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">How long does it take for a marketing plan to show results?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-1226\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a3d78f5658ea\" aria-labelledby=\"heading-1226\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>It depends on the type of actions. Some tactics like Google advertising or email campaigns pay off immediately, while others like SEO or content take 3-6 months for consistent results. <\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-1227\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a3d78f5658ea\" data-bs-parent=\"#accordion-6a3d78f5658ea\" href=\"#collapse-1227\" data-target=\"#collapse-1227\" data-bs-target=\"#collapse-1227\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-1227\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">If my market or the competition changes, how is the plan adjusted?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-1227\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a3d78f5658ea\" aria-labelledby=\"heading-1227\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>The plan needs to be 'live' - that's why we provide for review stages (e.g. quarterly), so that it can be modified if the environment changes. It is not a static thing. <\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4fc13a e-con-full e-flex e-con e-child\" data-id=\"e4fc13a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-becfbe0 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"becfbe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a3d78f5662f2\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left p\"  > Do you still have questions? <a href=\"https:\/\/web-works.gr\/contact\/\"><u>Contact us<\/u><\/a>!<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I think that you should be able to select more than one reason for rating.  <\/p>\n","protected":false},"author":1,"featured_media":13639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2"],"_links":{"self":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/posts\/13725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/comments?post=13725"}],"version-history":[{"count":1,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/posts\/13725\/revisions"}],"predecessor-version":[{"id":13727,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/posts\/13725\/revisions\/13727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/media\/13639"}],"wp:attachment":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/media?parent=13725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/categories?post=13725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/tags?post=13725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}