{"id":13721,"date":"2025-05-08T11:27:25","date_gmt":"2025-05-08T11:27:25","guid":{"rendered":"https:\/\/web-works.gr\/proper-advertising-and-seo-take-off-the-business\/"},"modified":"2025-07-13T17:02:18","modified_gmt":"2025-07-13T17:02:18","slug":"proper-advertising-and-seo-take-off-the-business","status":"publish","type":"post","link":"https:\/\/web-works.gr\/en\/proper-advertising-and-seo-take-off-the-business\/","title":{"rendered":"Proper Advertising and SEO Take Off the Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13721\" class=\"elementor elementor-13721 elementor-6757\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ea2fd e-flex e-con-boxed e-con e-parent\" data-id=\"a9ea2fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e520fc elementor-widget elementor-widget-text-editor\" data-id=\"0e520fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Proper advertising and proper SEO are two of the most important factors for the success of a business in the digital world. Although they work differently, they complement each other and create a dynamic strategy that can take your business to the top. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad8769c e-flex e-con-boxed e-con e-parent\" data-id=\"ad8769c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d95fe4c elementor-widget elementor-widget-text-editor\" data-id=\"d95fe4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>The Importance of Correct Advertising<\/h4><p data-start=\"601\" data-end=\"813\">Advertising is the tool that allows you to reach your audience quickly and accurately. But to be effective, it must target the right audience, at the right time and with the right message. <\/p><h4 data-start=\"815\" data-end=\"858\">Important Benefits of Correct Advertising:<\/h4><ul data-start=\"859\" data-end=\"1316\"><li data-start=\"859\" data-end=\"997\"><p data-start=\"861\" data-end=\"997\"><strong data-start=\"861\" data-end=\"892\">Increase of Visitor Attendance:<\/strong> Advertising tools such as Google Ads or Facebook Ads can bring direct traffic to your website.<\/p><\/li><li data-start=\"998\" data-end=\"1123\"><p data-start=\"1000\" data-end=\"1123\"><strong data-start=\"1000\" data-end=\"1032\">Recognition &amp; Branding:<\/strong> advertising enhances the recognition of your brand, making it better known to the public.<\/p><\/li><li data-start=\"1124\" data-end=\"1316\"><p data-start=\"1126\" data-end=\"1316\"><strong data-start=\"1126\" data-end=\"1150\">Targeting:<\/strong> you can target specific audiences based on demographics, interests or geography, ensuring your message reaches the right people.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6b26ef e-flex e-con-boxed e-con e-parent\" data-id=\"b6b26ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4485792 elementor-widget elementor-widget-text-editor\" data-id=\"4485792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>The Importance of Proper SEO<\/h4><p data-start=\"1356\" data-end=\"1700\">SEO (Search Engine Optimization) is the process of optimizing the content and structure of your website so that it ranks better in search engines such as Google. SEO aims to increase organic traffic over the long term, increasing visibility without the need to constantly pay for advertising. <\/p><h4 data-start=\"1702\" data-end=\"1738\">Important Benefits of Proper SEO:<\/h4><ul data-start=\"1739\" data-end=\"2209\"><li data-start=\"1739\" data-end=\"1921\"><p data-start=\"1741\" data-end=\"1921\"><strong data-start=\"1741\" data-end=\"1778\">Increased Organic Traffic:<\/strong> The better your SEO, the more visitors you can attract without having to constantly pay for ads.<\/p><\/li><li data-start=\"1922\" data-end=\"2079\"><p data-start=\"1924\" data-end=\"2079\"><strong data-start=\"1924\" data-end=\"1955\">Reliability and Trust:<\/strong> Users trust the sites that appear first in search engines, reinforcing your brand&#8217;s credibility.<\/p><\/li><li data-start=\"2080\" data-end=\"2209\"><p data-start=\"2082\" data-end=\"2209\"><strong data-start=\"2082\" data-end=\"2111\">Long-term results:<\/strong> Unlike paid advertising, SEO offers consistent and long-term results.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a27d2d0 e-flex e-con-boxed e-con e-parent\" data-id=\"a27d2d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f041b4 elementor-widget elementor-widget-text-editor\" data-id=\"5f041b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Steps for Correct Advertising and Correct SEO<\/h4><h5 data-start=\"2265\" data-end=\"2304\">1. <strong data-start=\"2273\" data-end=\"2304\">Steps to Good Advertising:<\/strong><\/h5><ul data-start=\"2306\" data-end=\"3036\"><li data-start=\"2306\" data-end=\"2450\"><p data-start=\"2308\" data-end=\"2450\"><strong data-start=\"2308\" data-end=\"2336\">Define your Goal:<\/strong> Do you want to increase sales? Do you want to increase sales? Every campaign should have a clear objective.  <\/p><\/li><li data-start=\"2454\" data-end=\"2629\"><p data-start=\"2456\" data-end=\"2629\"><strong data-start=\"2456\" data-end=\"2477\">Channel Selection:<\/strong> Choose the right channels depending on your audience &#8211; Google Ads for direct traffic, Facebook or Instagram for brand awareness, LinkedIn for B2B.<\/p><\/li><li data-start=\"2633\" data-end=\"2848\"><p data-start=\"2635\" data-end=\"2848\"><strong data-start=\"2635\" data-end=\"2674\">Creating Attractive Content:<\/strong> Advertising must be attractive and responsive to the needs of the audience. Text, images, and video must communicate the message clearly and effectively. <\/p><\/li><li data-start=\"2852\" data-end=\"3036\"><p data-start=\"2854\" data-end=\"3036\"><strong data-start=\"2854\" data-end=\"2899\">Continuous Monitoring and Optimisation:<\/strong> Don&#8217;t let the campaign run unchecked. Monitor the results, do A\/B testing and adjust accordingly based on performance. <\/p><\/li><\/ul><h5 data-start=\"3038\" data-end=\"3071\">2. <strong data-start=\"3046\" data-end=\"3071\">Steps to Proper SEO:<\/strong><\/h5><ul data-start=\"3073\" data-end=\"4113\"><li data-start=\"3073\" data-end=\"3288\"><p data-start=\"3075\" data-end=\"3288\"><strong data-start=\"3075\" data-end=\"3102\">Keyword research:<\/strong> Find out what words or phrases your audience is searching for and target them on your pages. Use tools like Google Keyword Planner to find the best keywords. <\/p><\/li><li data-start=\"3292\" data-end=\"3456\"><p data-start=\"3294\" data-end=\"3456\"><strong data-start=\"3294\" data-end=\"3325\">Optimize On-Page SEO:<\/strong> Improve the title, descriptions and images of your site. Use keywords naturally in the content. <\/p><\/li><li data-start=\"3460\" data-end=\"3709\"><p data-start=\"3462\" data-end=\"3709\"><strong data-start=\"3462\" data-end=\"3491\">Secure and Fast Site:<\/strong> Your site should be fast (mobile and desktop) and have SSL (secure HTTPS connection). A fast loading and secure site improves the user experience and your search engine ranking. <\/p><\/li><li data-start=\"3713\" data-end=\"3917\"><p data-start=\"3715\" data-end=\"3917\"><strong data-start=\"3715\" data-end=\"3753\">Creating Quality Content:<\/strong> Produce useful and valuable content that answers the needs of your audience. Blogs, articles and case studies help to strengthen your SEO strategy. <\/p><\/li><li data-start=\"3921\" data-end=\"4113\"><p data-start=\"3923\" data-end=\"4113\"><strong data-start=\"3923\" data-end=\"3946\">Acquiring Backlinks:<\/strong> backlinks (links from other trusted websites) enhance the credibility of your site in the eyes of search engines and improve SERPs positions.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c256ef e-flex e-con-boxed e-con e-parent\" data-id=\"7c256ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4441c85 elementor-widget elementor-widget-text-editor\" data-id=\"4441c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Advertising and SEO: An Ideal Combination<\/h4><p data-start=\"2265\" data-end=\"2304\">The best way to succeed in digital marketing is to combine the right advertising with the right SEO. Advertising can bring quick results and help increase traffic immediately, while SEO will give you long-term, consistent results. The two strategies work in harmony and create a strong online presence.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb23fd7 e-flex e-con-boxed e-con e-parent\" data-id=\"eb23fd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39d9f72 elementor-widget elementor-widget-text-editor\" data-id=\"39d9f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4567\" data-end=\"4867\">Proper advertising and proper SEO are essential tools for any business that wishes to have a strong online presence. Whether you want to increase your sales or improve your brand awareness, these strategies will help you achieve your goals. <\/p><p data-start=\"4869\" data-end=\"5050\">If you need help to improve your business&#8217;s advertising and SEO strategy, our team is here to guide you and offer you the best solutions!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7fd73f e-flex e-con-boxed e-con e-parent\" data-id=\"f7fd73f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d8308e9 e-con-full e-flex e-con e-child\" data-id=\"d8308e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dbcd000 e-con-full e-flex e-con e-child\" data-id=\"dbcd000\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5403f54 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"5403f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a35d940ea18f\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title ld-gradient-heading lqd-highlight-custom lqd-highlight-custom-2 h2\"  > Frequently Asked Questions (FAQ)<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1a71e elementor-widget elementor-widget-spacer\" data-id=\"7d1a71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc10780 elementor-widget elementor-widget-ld_accordion\" data-id=\"cc10780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"accordion accordion-title-underlined accordion-lg\" id=\"accordion-6a35d940ec0e5\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-2131\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a35d940ec0e5\" data-bs-parent=\"#accordion-6a35d940ec0e5\" href=\"#collapse-2131\" data-target=\"#collapse-2131\" data-bs-target=\"#collapse-2131\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-2131\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">What is the difference between SEO and paid advertising (ads)?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-2131\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a35d940ec0e5\" aria-labelledby=\"heading-2131\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>SEO refers to organic (free) search engine results, while Ads refer to paid display positions. SEO works in the long term, Ads have an immediate effect but stop when the payment stops. <\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-2132\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a35d940ec0e5\" data-bs-parent=\"#accordion-6a35d940ec0e5\" href=\"#collapse-2132\" data-target=\"#collapse-2132\" data-bs-target=\"#collapse-2132\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-2132\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">Which to start first?SEO or advertising? <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-2132\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a35d940ec0e5\" aria-labelledby=\"heading-2132\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>Ideally both, but if you have to choose: start with SEO to build a solid base and add advertising when you need immediate results or during campaigns (e.g. promotions, launches).<\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-2133\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a35d940ec0e5\" data-bs-parent=\"#accordion-6a35d940ec0e5\" href=\"#collapse-2133\" data-target=\"#collapse-2133\" data-bs-target=\"#collapse-2133\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-2133\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">How long does it take for SEO to work?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-2133\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a35d940ec0e5\" aria-labelledby=\"heading-2133\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>SEO requires patience - it usually takes 3-6 months to see a substantial improvement in rankings and traffic, depending on the competition and strategy.<\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-2134\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a35d940ec0e5\" data-bs-parent=\"#accordion-6a35d940ec0e5\" href=\"#collapse-2134\" data-target=\"#collapse-2134\" data-bs-target=\"#collapse-2134\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-2134\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">How much do I need to invest in Google or Facebook advertising to see results?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-2134\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a35d940ec0e5\" aria-labelledby=\"heading-2134\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>Small businesses usually start with \u20ac150-\u20ac300\/month. The important thing is targeting and strategy, not just the amount. A properly targeted small budget can perform better than a large but poorly set up one.  <\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-2135\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a35d940ec0e5\" data-bs-parent=\"#accordion-6a35d940ec0e5\" href=\"#collapse-2135\" data-target=\"#collapse-2135\" data-bs-target=\"#collapse-2135\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-2135\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">Is it necessary to do both SEO and Ads or is one enough?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-2135\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a35d940ec0e5\" aria-labelledby=\"heading-2135\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>You can start with one, but a combination of the two has the best results. SEO builds long-term presence, while Ads bring traffic immediately. <\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-2136\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a35d940ec0e5\" data-bs-parent=\"#accordion-6a35d940ec0e5\" href=\"#collapse-2136\" data-target=\"#collapse-2136\" data-bs-target=\"#collapse-2136\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-2136\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">How do I measure if the advertising or SEO I'm doing is working?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-2136\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a35d940ec0e5\" aria-labelledby=\"heading-2136\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>You use tools like Google Analytics, Search Console, and platform stats (Facebook, Google Ads). You track clicks, conversions, organic traffic, and cost per result. <\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\n\t\t\t\t<div class=\"accordion-heading\" id=\"heading-2137\">\n\t\t\t\t<h4 class=\"accordion-title  tabindex=\"-1\">\t\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-bs-toggle=\"collapse\"\n                    tabindex=\"0\"\n\t\t\t\t\tdata-parent=\"#accordion-6a35d940ec0e5\" data-bs-parent=\"#accordion-6a35d940ec0e5\" href=\"#collapse-2137\" data-target=\"#collapse-2137\" data-bs-target=\"#collapse-2137\"\n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-2137\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">Can I do SEO on my own or do I need a specialist?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"collapse-2137\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordion-6a35d940ec0e5\" aria-labelledby=\"heading-2137\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>You can apply basic techniques on your own (e.g. content, titles, keywords), but for more technical issues (speed, structure, backlinks, audit) it is advisable to contact an expert.<\/p>\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca44056 e-con-full e-flex e-con e-child\" data-id=\"ca44056\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac94dc7 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"ac94dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a35d940ec770\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left p\"  > Do you still have questions? <a href=\"https:\/\/web-works.gr\/contact\/\"><u>Contact us<\/u><\/a>!<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Proper advertising and proper SEO are two of the most important factors for the success of a business in the digital world. Although they work differently, they complement each other and create a dynamic strategy that can take your business to the top. The Importance of Correct Advertising Advertising is the tool that allows you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2"],"_links":{"self":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/posts\/13721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/comments?post=13721"}],"version-history":[{"count":1,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/posts\/13721\/revisions"}],"predecessor-version":[{"id":13723,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/posts\/13721\/revisions\/13723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/media\/13637"}],"wp:attachment":[{"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/media?parent=13721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/categories?post=13721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-works.gr\/en\/wp-json\/wp\/v2\/tags?post=13721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}